HOW TO MAKE YOUR TABLE STAND OUT

Tips and Tricks for a Standout Table Presentation at a Book Festival

Participating in a book festival is an exciting opportunity for authors to connect with readers, sell books, and build a loyal fanbase. But amidst rows of tables and competing displays, how do you make yours stand out? A successful table presentation is more than just laying out books—it’s about creating an inviting, professional, and memorable experience. Here are some tried-and-true tips and tricks to help you shine at your next book festival.

1. Create a Visually Cohesive Display

First impressions matter. Use coordinated colors, banners, and signage that reflect your book’s branding. Whether your aesthetic is bold and dramatic or soft and whimsical, consistency in design helps people instantly understand your genre and vibe.

Tablecloth: Use a clean, wrinkle-free cloth that contrasts well with your books.
Banner: A vertical banner behind you or a tabletop sign with your name and book title increases visibility.
Book Stands: Elevate a few copies on acrylic or wire stands to create visual variety and make titles readable from a distance.

2. Feature a Clear Call to Action

Tell people what you want them to do. This could be:

“Buy the book here!”
“Get a signed copy today!”
“Ask me about my audiobook!”

Use simple signs or chalkboard displays to communicate your call to action clearly.

3. Showcase Your Book with Pride

Display your book(s) prominently—don’t lay them flat in a stack. Readers gravitate toward titles they can see and touch.

Include a short teaser or tagline on a mini sign near your book to hook potential readers.
If you have multiple books, use tiered displays to save space and create a bookstore feel.

4. Bring Promotional Freebies

Give festival-goers something to remember you by—even if they don’t buy today.

Bookmarks, postcards, or stickers with your book cover, tagline, and website are great keepsakes.
Include a QR code linking to your website, newsletter, or audiobook sample.

5. Engage with Visitors Genuinely

People are more likely to stop if they see someone smiling and approachable behind the table.

Stand (don’t sit) when traffic is high. Greet visitors warmly—even a simple “Hi there!” goes a long way.
Prepare a short pitch about your book—something conversational, not scripted.
Don’t oversell. Ask questions like “What kinds of books do you enjoy?” and connect naturally.

6. Offer Signed Copies and Personalization

Autographed books make great gifts and collectibles. Make it known you’re offering signed copies.

Have a stack of books open to the title page, a signing pen ready, and a sticky note system to get name spellings right.
You can even write a few inscriptions in advance to save time when it’s busy.

7. Use Lighting if Indoors

If you’re in a dim venue, bring a small clip-on light to illuminate your books. Good lighting helps your table pop and shows off your book covers at their best.

8. Don’t Forget Practical Essentials

Pack a “festival survival kit” including:

Tape, scissors, pens, and extra signage
Business cards
Change for cash sales (and a Square/PayPal reader for cards)
Hand sanitizer and snacks
A water bottle—you’ll be talking a lot!

9. Collect Email Addresses

Set out a sign-up sheet, tablet, or QR code for readers to join your mailing list. Offer a free short story or discount as an incentive. Building your audience is just as important as making sales that day.

10. Make Your Table a Place People Want to Visit

Add small elements that invite people to stop and linger:

A bowl of candy
A small giveaway or raffle
A photo prop related to your book’s theme

A well-thought-out table can be the difference between a forgettable afternoon and a meaningful connection with dozens of new readers. Keep it welcoming, on-brand, and interactive—and remember, your personality is your biggest asset. Your goal isn’t just to sell books; it’s to build relationships and leave a lasting impression.